Afends is an alternative fashion and lifestyle brand born in Byron Bay, Australia, known for its laid-back coastal roots and commitment to sustainability. Founded in 2006, Afends blends streetwear aesthetics with surf and skate culture, creating clothing that’s effortlessly cool and consciously made. The brand champions eco-friendly practices, particularly through its use of organic and hemp-based fabrics, pushing the boundaries of sustainable fashion while staying true to its rebellious, free-spirited ethos.